Why Personal Branding Photography is Important

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Personal Brand Photography, laptop, tablet, camera

What are Personal Branding Photos?

Personal branding photos represent your personal brand. They are more than just headshots for your business card or “About” page. A personal branding photographer can take a variety of images of you to use for different purposes. Besides headshots, personal branding photography can include lifestyle shots (more relaxed photos of you taken in a natural environment with natural light), “behind-the-scenes” images (your product, what you do, how you do it), and more. These photos can be used in your website, social media, blog posts, networking, and advertising.

Why are Personal Branding Photos Important?

People prefer to buy from people they know. It’s true! Brand photos can help you make that first impression and let your audience get to know and recognize you, regardless of where they see you online. That recognition transforms you from a stranger selling a product or service to a familiar brand with a real person behind it.

Personal brand photography builds trust. It helps you build connections, and helps potential buyers, customers, and clients decide to choose you because they know and like you! 

Five Ways Personal Branding Photography Can Make a Difference for your Business

Personal and professional imagery play a significant role in how individuals and businesses are perceived, and how customers make business decisions. It matters to you and your business. In this post, I will cover five ways personal branding photography can help you grow your business.

First Impressions

We all know, in theory, the importance of the first impression you make when you meet someone in person. But what about the first impression you make with online images? They are just as important.

photo of woman greeting two people, first impressions

Your online presence or profile picture on social media platforms is the first impression people have of you. A professional photograph can convey a sense of professionalism, confidence, and approachability. If you use a “selfy” or a photo taken by a friend, you will blend right into the background with everyone else who has a smartphone. Professional imagery is a powerful way to make a great online first impression.

You never get a second chance to make a good first impression.


brand consistency

Because personal branding photography is a visual medium, it is a great way to create consistency everywhere, such as your website, LinkedIn, or Instagram. Don’t forget printed materials, like your business card. Using consistent, high-quality images helps reinforce your brand, regardless where where you are seen.


differentiation black chairs and one red chair

Be intentional about selecting photos that support your brand. Do they convey your unique value?

Depending on how you’re trying to differentiate yourself, use a photo that shows you in action, doing what you do best. Are you a public speaker in your area of expertise? Post photos of you speaking or teaching others. In a crowded online space, a distinct visual identity can set you apart from the competition and make you more memorable.

Authenticity & Credibility

Personal branding photos can capture your authentic self with photos that bring out your personality and values. This can go a long way in conveying a sense of who you are beyond your qualifications or services. Professional photographs can also help you build credibility and trust. People are more likely to trust and engage with individuals or businesses that present themselves in a way that is both professional and approachable.

Visual Storytelling – What is Your Story?

A series of well-planned professional personal branding photos can help you create a connection with your audience by telling the story of your journey, what inspires you, and the value you can add to your customer’s experience. It is a powerful tool that can help you connect with others and build relationships, which, in turn, establishes trust and credibility.

The way you tell a story should resonate with your audience and also align with your personal brand. Find the right story to tell, a story that is authentic and supports your personal branding message. Use photos of yourself, to add visual interest. People will remember your story more than facts or statistics. We remember stories because we relate on some level, and they evoke emotions in us.

Take a look at the photo below. What’s going on here? It is definitely random and out of place in the context of a parking lot. There is, however, a story behind this photo and the memorable photo session we had that day. 

My photographer friend and mentor, Misha, took the photo while I was working. This was a lifestyle photoshoot for a client in the River Arts District. My client arrived with a prop (the mirror) and someone to prop it up for a special photo (her boyfriend). From left to right: Cheryl behind the camera, Morgen applying lipstick in the mirror, and her boyfriend holding up the mirror with his head at just the right angle (what a guy!).

The photo above invokes curiosity and illustrates the power of visual storytelling. My reason for using this photo in my blog is to illustrate the power of a photograph. I can write volumes about my values, creativity, and technical expertise as a photographer, but they are just words.

If I use images that show me working as a photographer, however, I can illustrate that my work comes from a place of intentionality and authenticity. My message – I will do whatever it takes to get exactly the photo I want. 

woman applying lipstick in a mirror

This is one of the finished photos from Morgen’s lifestyle shoot. You will notice that Morgen is applying lipstick in a battered mirror covered with stickers. My challenge was to shoot over her shoulder (keep in mind, she was a good 5″ taller than me) without getting her physical body or mine in the photo. 

The finished photo was definitely not an easy shot to get, but I got it. I probably shot 20 frames to get this one. It is one of my favorites. My client loved it, and that’s what matters to me.

In my opinion, both photos tell a story.

To see more of Morgen’s photoshoot, click HERE.

If people like you, they will listen to you, but if they trust you, they’ll do business with you.

Are You Ready for a Personal Branding Photoshoot?

Personal branding photography is an investment in your business. It will provide you with images that will represent you in a consistent, authentic, and professional way. Your images will help trust, and set you apart from the competition with recognizable brand.

Are you ready to invest in a personal branding photoshoot? You are probably ready if any of the following apply to you:

  • You don’t have any photos of yourself on your website, or the photos you have are not professional.
  • You are building a new website.
  • You want to attract loyal customers.
  • You want to have clear, consistent, and recognizable branding to set you apart.
  • You only use stock images.
Holly Fisher Photoshoot downtown Asheville, NC

Contact me for a complimentary consultation to learn how I can help you create a strong visual identity with personal branding photography.

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